Vol 2

from Zespri, each product narrates a talewaiting to be savored. However, beneath the surface of gustatory delights lies a profound truth—a harmoniousrelationship between nature and nurture. New Zealanders acknowledge their symbiotic bond with the earth they inhabit, a philosophythatresonates in every morsel and sip of their culinary creations. As the Made with Care campaign gathers momentum, it transcends its status as a mere marketing slogan, evolving into a potent rallying cry for systemic change. Hence, the next time you reach for a jar of honey or a wedge of cheese, remember—it embodies more than just a product; it signifies a promise, MadewithCare. MARCH 2024 04 Lifestyle New Zealand’s ‘Made with Care’ Eco Bites By Tallula Skylar I n the bustling landscape of Malaysia’s food and beverage scene, a culinary renaissance is unfolding, led by the visionary efforts of New Zealand Trade and Enterprise (NZTE), grounded in a steadfast commitment to sustainability and authenticity. The “Made with Care” campaign emerges as a catalyst for transformative change, transcending borders to reshape the global narrative around food. Since its inceptioninOctober2020, NZTE has embarked on a mission spanningmajor exportmarkets, from the sun-drenched shores of Australia to the vibrant landscapes of the United Arab Emirates, meticulously unraveling the rich tapestry of New Zealand’s culinary heritage. Now, Malaysia stands poised to embrace this movement, exhibiting a growing appetite for health- conscious choices and eco-friendly alternatives. At its essence, Made with Care encapsulates the intrinsic values woven into the cultural fabric of NewZealand. Farm to Fork PHOTOGRAPHY BY NZTE Kaitiakitanga, the sacred guardianship of land and sea for future generations; Manaakitanga, the embodiment of hospitality and respect; and ingenuity, the relentless pursuit of innovation—all harmonize inasymphonyofflavorsthatcaptivate and inspire. Suzy Fewtrell, New Zealand Trade Commissioner to Malaysia, emerges as the impassioned voice of this culinary revolution. With unwavering fervor, she c h a m p i o n s the causes of s u s t a i n a b i l i t y , food safety, and authenticity, echoing the sentiments of a nation deeply rooted in its heritage. Yet, it is the brands that animate the ethos of Made with Care, infusing itwithvitalityand purpose. From the lush orchards of Yealand’s to the sun-kissed slopes of Villa Maria, each offering bears witness to New Zealand’s unwavering dedication to quality and integrity. Whether it is the golden richness of Manuka honey from Comvita, the velvety smoothness of Whittaker’s chocolates, the organic goodness of Ceres Organics, the natural cheese from Dairyworks, the scrumptious cookies from Cookie Time, the healthy snackbars fromGriffin’sNice and Natural, the grass-fed lamb from Pure South, or the premium wines Fewtrell, New Zealand Trade Commissioner to Malaysia