In the heart of Malaysia’s bustling F&B scene, a culinary revolution is underway, spearheaded by New Zealand Trade and Enterprise (NZTE) and fueled by a commitment to sustainability and authenticity.
The “Made with Care” campaign has emerged as a beacon of change, transcending borders to redefine the global food narrative.
Since October 2020, NZTE has been on a mission, crisscrossing major export markets from Australia to the United Arab Emirates, unravelling the rich tapestry of New Zealand’s culinary heritage.
Now, Malaysia joins the ranks, with a burgeoning appetite for health-conscious choices and eco-friendly options.
At its core, Made with Care embodies the values deeply ingrained in New Zealand’s cultural fabric.
Kaitiakitanga, the guardianship of land and sea for future generations, Manaakitanga, the spirit of hospitality and respect, and ingenuity, the relentless pursuit of innovation—all converge in a symphony of flavours that captivate and inspire.
Suzy Fewtrell, New Zealand Trade Commissioner to Malaysia, is the voice of this culinary revolution.
With unwavering passion, she champions the cause of sustainability, food safety, and authenticity, echoing the sentiments of a nation deeply connected to its roots.
But what sets Made with Care apart are the brands that breathe life into its ethos.
From the verdant orchards of Yealand to the sun-kissed slopes of Villa Maria, each offering is a testament to New Zealand’s commitment to quality and integrity.
Whether it is the golden richness of Manuka honey or the velvety smoothness of Whittaker’s chocolates, every product is a story waiting to be savoured.
But beyond the gustatory delights lies a deeper truth—one of harmony between nature and nurture.
New Zealanders understand that their fate is intertwined with the earth they tread upon, a philosophy reflected in every bite and sip of their culinary creations.
As the Made with Care campaign continues to gain momentum, it is clear that it is more than just a marketing slogan; it is a rallying cry for change.
So, the next time you reach for a jar of honey or a wedge of cheese, remember—it is not just a product; it is a promise, Made with Care.
